About Us

Shivratan Sharda
Chairman, Sharda Group

Mahesh Jaju
Chairman, Jaju Group

For over 25 years, Asian Thai Foods Ltd. has been more than just a food company — we’ve been a part of Nepalese homes, memories, and mealtimes. Founded in 2001 in Biratnagar, Nepal, we embarked on a heartfelt journey to craft and deliver high-quality noodles and snacks, driven by passion, culture, and care.

As a proud partnership between the Sharda Group and Jaju Group, Asian Thai Foods was built on a shared vision to enrich lives with delicious, reliable, and meaningful food experiences.

From our humble beginnings to becoming one of Nepal’s most loved and trusted food brands, our purpose has remained unchanged: to serve joy, comfort, and connection — one bite at a time. With beloved brands like Rumpum, 2PM, and Preeti Noodles, we’ve built our legacy by putting people first — honoring their tastes and continually innovating to exceed expectations.

Our progress is powered by the trust of millions and a deep commitment to their health, happiness, and satisfaction. With the addition of our state-of-the-art production unit in Bhairahawa, we’ve strengthened our ability to serve Nepal and beyond with even greater efficiency and excellence.

Today, we proudly carry the essence of Nepalese flavor to over 30 countries, sharing a taste of home with global communities. Our journey is rooted in values, driven by purpose, and inspired by the people we serve.

Vision

To remain Nepal’s most trusted noodle company — delivering authentic, wholesome flavors to local consumers, while proudly serving as a global ambassador of Nepalese culinary heritage — uplifting communities and enriching lives through quality and innovation.

Mission

Deliver excellence in noodles and snacks by creating authentic, high-quality products that reflect the evolving tastes of Nepalese consumers and global audiences. Ensure quality, safety, and innovation by upholding strict food safety standards while embracing innovation to offer wholesome, flavorful, and convenient food experiences. Promote sustainability and responsibility by leading with ethical sourcing, environmental care, and community upliftment through meaningful CSR initiatives. Strengthen trust and partnerships by building lasting relationships with customers, partners, and stakeholders through transparency, reliability, and shared values.